Where You Are Now
How long has your craft spirits brand been up and running?
This helps us benchmark your results against brands at the same stage.
Under 2 years — we're still getting established
Product is dialed in; distribution and marketing are a work in progress
2–4 years — we have solid sales and growing distribution
Real traction in the market; ready to accelerate
3–5 years — we have a distributor relationship and retail accounts
We're in the market; now we want to build stronger consumer demand
4+ years — established brand with real infrastructure
Multiple channels running; looking to integrate and scale what we've built
Where You Are Now
What's the one thing about your marketing you'd most like to change?
Pick whichever feels closest to where you are right now.
I want our brand to feel more consistent everywhere people find us
Website, social, and what we say in person don't always match
Sales are good, but we've hit a plateau and want to push past it
We've proven the brand works — now we need to grow
We have distribution, but pull-through could be stronger
We want consumers actively seeking us out at retail and on-premise
We have tools and channels but aren't sure how to make them work together
Email, social, ads — each doing their own thing without connecting
Your Email & Online Presence
What's your email list situation right now?
Your email list is one of the most valuable things you can build — a direct line to buyers that no platform can take away.
We don't really have one yet — we focus on social
Our audience is mostly on Instagram or Facebook
We have a small list but barely use it
A few hundred contacts, rarely emailed
We have a growing list and send occasional emails
500 to 2,000 contacts; no real strategy yet
We have a solid list but it's not being used to its potential
The infrastructure is there — automations, flows — but campaigns are rare
We send newsletters regularly and our list is engaged
Email is already part of how we connect with our community
Your Email & Online Presence
Where does most of your social media effort go right now?
Pick the platform where you spend the most time or put the most focus.
Instagram
Reels, stories, and feed posts
Facebook
Page posts and community
TikTok
Short-form video content
A little bit everywhere
We post across platforms but don't have a primary focus
Your Paid Reach
Have you run paid social media ads for your brand?
Be honest — there's no wrong answer, only a more accurate roadmap.
Never run ads — organic only
Tried boosting posts — didn't see results
Spent money, didn't move the needle
Running ads now but can't tell if they're working
Hard to track ROI on ad spend
Ads are converting — ready to scale
The system works but needs to grow
Your Paid Reach
If you ran social media ads, what would you most want them to accomplish?
This shapes which ad strategy will actually make the biggest difference for your brand.
Build a subscriber list we own and can sell to directly
An audience that no platform change can take away
Drive more direct online sales
Turn our website into a real revenue channel
Build consumer demand that supports our retail and on-premise presence
Get people asking for us before they walk into a store
Get our brand in front of more of the right people
Grow awareness and recognition in our target market
How You Sell
How do most of your customers buy your product today?
Select what best describes your current sales model.
Distributor and retail placement only
Bars, restaurants, and bottle shops
Direct-to-consumer — website or e-commerce
Multiple channels — distributor, DTC, and more
How You Sell
How clearly can you connect your marketing activity to your sales?
This is one of the most common gaps for growing craft spirits brands.
We can't really — we don't have tracking in place
It's hard to tell — marketing and sales feel separate
We can see a general correlation but not precise numbers
Pretty clearly — we track which efforts drive revenue
Who Runs Marketing
Who currently handles marketing for the brand?
Understanding your team structure helps us give you a realistic roadmap.
Me — the owner, in between everything else
A team member wearing many hats
Marketing is one of many responsibilities
A social media agency or freelancer
We outsource execution but strategy feels unclear
We've had or have a dedicated marketing team or CMO
Real investment — results haven't matched expectations
Where You're Headed
What would a great next 12 months look like for your brand?
Your answer determines which priorities go to the top of your roadmap.
More direct revenue from our online channels
Growing DTC as a consistent, reliable part of our business
Stronger consumer demand supporting our distribution growth
Consumers asking for us — making every retail conversation easier
A loyal subscriber base we can sell to directly and consistently
Email and DTC working as a real revenue engine
Becoming the brand people in our category know and reach for
Recognition that opens doors with buyers, press, and partners
