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Craft Spirits Website Design | spirits marketing

Craft Spirits Website Design

Spirits Marketing
How to design a website that sells craft spirits with these 4 tips!

When designing a website for craft spirits, it is important to capture the brand’s essence. This involves understanding the key messages of the brand, the motivation of the target audience, and finding visual solutions that will emotionally engage them.

Design strategy plays a crucial role in this process. It is not enough to simply state that your product is vodka or bourbon; you must go beyond that and communicate the unique qualities and values of your brand. In the evolving world of craft distilleries, some brands have moved away from traditional design elements and embraced a modern and clean aesthetic that reflects their expanded definitions and aspirations.

Top trends in craft spirits website design

Let’s explore the leading trends that are shaping craft spirits’ web design in 2023:

Boost Your Craft Spirits Website SEO

In today’s digital age, it’s crucial to have a strong online presence for your spirits brand. Consumers are tech-savvy and expect to find you online when they search for your brand online.

This means that your site needs to be optimized for search engines, or else it risks being lost in the sea of competition. So when it comes to building a site make sure your developer is taking into account some aspects that will improve search rankings and also user experience such as:

  • Web page speed scores
  • Mobile responsiveness
  • Photos and videos optimization

One effective way to improve your craft spirit brand’s search visibility is by establishing a digital footprint. Having an active presence on social media, posting your web link on social, engaging with customers, and posting regular updates, can help drive traffic to your site and improve your SEO ranking.

Another effective SEO strategy is to create valuable content, such as blog posts or videos, that talk about topics related to craft spirits products and also signature cocktail recipes regularly posted on the website. By doing so, your site can establish authority and attract organic traffic from search engines.

Engage Your Audience with Your Craft Spirits Website Design

When consumers find your website, they expect to find educational content about the product, and how it’s made. For this reason, writing good content that brings your product to life is an important aspect of a craft spirits website. But when it comes to design, putting some thought into UI (user interface) and UX (user experience) will boost engagement with your brand story when users visit your website.

The UI aspect is all about creating an emotional connection with your audience through your branding, colors, animations, interface design, and graphic design. This means that the design of your website should be visually appealing, on-brand, and evoke the right emotions in your audience so you can create a connection.

It’s important to have a design that accurately represents your craft spirits brand and resonates with your target audience. For example, if your spirits brand is super premium and you want to present some level of sophistication to users, the site can’t be all childish and clunky. On the other hand, if your brand is a rock-and-roll vodka for blue-collar workers, your website can’t be all in pastel colors, right? This is exactly the UI.  

On the other hand, the UX aspect of your website involves ensuring that the user flow, page structure, and page speed are optimized for practical use. That’s why we recommend taking a strategic approach and making a wireframe before you start building your website so you have clear goals and a clear structure, instead of just throwing things on a web page without the proper flow. When you start with a wireframe, this will save you time and money down the road.

You want to have a clear and organized structure that allows users to easily navigate and find what they are looking for. Your craft spirits’ site serves as your online storefront and it needs to be designed in a way that maximizes user experience. 

UX and UI in craft spirits website design

A website is one of the many points of contact that your spirits brand will need to convert consumers into loyal customers. By optimizing both the UX and UI of your website, you can ensure that site visitors stay longer, engage more, and are more likely to convert into customers.

Prioritize E-Commerce in Craft Spirits Website Design

Now more than ever consumers are using e-commerce for on-demand delivery and this is not slowing down. Craft spirits brands need to prioritize e-commerce to meet the growing demand for consumers who want the convenience of shopping online from distillers. Whether you’re looking for a bottle of bourbon or a unique craft spirit, e-commerce provides a convenient way to shop for your favorite spirits from the comfort of your own home.

However, we still see that many websites in the craft spirits industry are outdated and fail to keep up with the latest trends and best practices. Additionally, e-commerce features are often neglected or added as an afterthought. To take advantage of this trend in the craft spirits industry, it’s essential to prioritize e-commerce and provide a seamless purchasing experience for your audience.

For craft spirits brands, shipping DTC (direct-to-consumer) can be a game-changer. Not only does it provide a direct line of communication with customers, but it can also lead to increased revenue, customer loyalty, and brand awareness. With DTC shipping, distilleries have more control over the customer experience, including the ability to personalize packaging, offer promotions, and provide a unique unboxing experience. Additionally, DTC shipping allows distilleries to collect valuable data on their customers, including their purchasing behavior and preferences, which can inform future marketing and product development decisions.

Craft spirits website design must take into consideration the complex regulatory landscape surrounding the sale and shipping of alcohol. With different states having different shipping regulations and compliance requirements, distilleries must be mindful of these factors when trying to sell their products online. Thus, a well-designed site must have clear information on shipping regulations, compliance measures, and how the distillery is meeting them to assure potential customers of their commitment to safety and responsibility.

Mobile optimization is an essential aspect of any craft spirits website. With a growing number of consumers using mobile devices to shop online, make sure you use DTC software that has a mobile-friendly checkout process so you don’t lose sales.

How Distilleries Can Harness the Power of Data

With a growing number of consumers turning to the Internet to buy online, craft spirits brands now have access to a wealth of valuable data about their customers and their preferences.

The first step to harnessing the power of data is to collect it. Craft spirits can use various tools to collect valuable data about their website visitors, such as their demographics, location, and behavior. We recommend connecting your website to Google Analytics, or other real-time website analytics software such as Clicky. Heat maps like Hot Jar are also insightful. Start collecting data from day one. 

Once the data is collected, the next step is to analyze it. By analyzing website data, you can identify patterns and trends in visitor behavior, such as which pages are most popular, how long visitors stay on the website, and which products are most frequently viewed.

The insights gained from data analysis can be used to continuously optimize your craft spirits website design For example, if data shows that visitors frequently abandon their cart during the checkout process, the distillery can redesign the checkout page to make it more user-friendly and increase conversions.

Data can also be used to personalize the user experience on the website. By analyzing data about the visitor’s behavior and preferences, distilleries can personalize the web page content and product recommendations to improve engagement and increase sales.

What is the best craft spirits website design?

The best craft spirits website design is one that is visually appealing, easy to navigate, and showcases the unique qualities of the brand. It should have high-quality images, clear product descriptions, and an intuitive layout that allows customers to easily find information and make purchases.

Have you been dreaming of a site that truly captures the essence of your brand while also boosting bottle sales?

If you want to make a lasting impression on your target audience and increase revenue, your site needs to be designed with a purpose. It needs to look great to reflect your awesome product but also be a tool to drive sales. 


In the current digital landscape, having a website for your distillery is not just about educating your consumers. 

In summary, a well-designed site is a powerful tool for craft spirits brands to connect with their audience, increase revenue, and improve customer loyalty. By prioritizing e-commerce, optimizing for SEO, engaging your audience with UI/UX, and harnessing the power of data, your website can be a key driver of your success in the craft spirits industry. 

As we move further into the digital age, it’s more important than ever to have a website that is designed with purpose, aligns with your brand identity, and meets the needs of your customers. So take these tips to heart and start building a website that truly captures the essence of your craft spirits brand. Cheers to your success!

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