Are you ready to shake up the spirits game with fresh market insights that could redefine how you strategize your on-premise presence and ambassador programs strategy?
What if I told you Sundays could be your best sales day? Sunday sales are booming, up 19% from last year. It’s prime time for brunch cocktails. For craft spirits owners, this means designing specific cocktail programs and training ambassadors to push your brand as the perfect Sunday brunch companion.
Who’s ready to make daylight the new happy hour? As daytime drinking rises, especially from 11 AM to 6 PM, there’s a golden opportunity to position your spirits for lunch and afternoon sips. This shift means adjusting your pitch to on-premise accounts to highlight the attractiveness of your products during these hours.
Ever thought about the power of happy hour for your brand? The early evening is now the hottest time for cocktails. This is a call to craft spirits owners to create targeted happy hour promotions and ensure brand ambassadors are primed to recommend your products during these peak times.
How do premium ingredients turn into premium profits? With over half of consumers willing to pay more for branded ingredients and signature cocktails, there’s a clear signal to use high-quality components and unique recipes that set your brand apart. Educate your ambassadors to communicate this premium quality effectively.
Imagine your brand recommended by every bartender… Since 73% of consumers take recommendations from bar staff, training your ambassadors to build strong relationships with bartenders is crucial. Equip them with the knowledge and stories that make your spirits irresistible.
Is your spirit getting the spotlight it deserves on menu boards? Given that 89% of cocktail drinkers peruse the menu first, your marketing must focus on prominent menu placement. Work with on-premise partners to ensure your spirits are not only listed but featured in a way that catches the eye.
Tapping into these trends isn’t just about selling more—it’s about creating experiences that align with consumer behaviors and setting your brand up for long-term success.
Tapping into these trends isn’t just about selling more—it’s about creating experiences that align with consumer behaviors and setting your brand up for long-term success.
Here at Spirits Marketing, we help your brand establish a unique field representation model and we’ll train your team to leverage these trends to help increase product turnaround at your accounts. If you found these insights useful get in touch today. Cheers!
Data source for this article here.
